Audi Aida 2.0

director
Carlo Ratti

associate director
Assaf Biderman

project leader
Kristian Kloeckl

project associates
Diego Maniloff
Otto Ng

project team
Jennifer Dunnam . David Lee .
Charles Z Liu . Claudio Martani .
Mauro Martino . Francesco Pilla . Adam Pruden . Aaron Siegel .
Mark Yen

Volkswagen Group of America
Electronics Research Lab

deputy director
Chuhee Lee

research engineers
Mario Tippelhofer
Charles Lee

Aida 2.0 (Affective Intelligent Driving Agent 2.0) aims at estimating a driver's likely destination based on collective mobility patterns in the city and individual profile information - such as past riding behavior and online calendar entries. Being able to estimate a driver's likely destination helps greatly in the effort of filtering out those bits of information relevant to the driver or not.

Aida propose an unprecedented interface that allows the driver access this information. In an effort to bring the virtual augmented map closer to the actual physical city seen through the windshield, Aida's interface exploits most unused area on the dashboard to establish a direct connection between the actual street and its representation on the digital map – seamlessly bridging the virtual and the real world.

press release kit

press interview

demo exhibition